Wednesday, December 14, 2011

The Art of Business: Print Buying Made Simpler

The best way to avoid the unpleasant surprises of print buying is to spend a little time on the business side of the relationship before laying down the specs for the job.

If you ever get a chance, don't pass up the opportunity to attend a seminar or talk given by Dick Gorelick, president of Gorelick and Associates. Dick is a 25 year veteran of the industry both as a buyer and seller, and his firm surveys some 25,000 print buyers a year, so he's got a pulse on the print market like few others.
I had a chance to hear Dick speak recently on tips for buying printing services, and you could almost hear the "amens" muttered in the crowd. He has some tips worth passing on, though these thoughts are but a sampling of what he offers in his talks.